Case Studies
I am a passionate UX designer from San Francisco who resides in Los Angeles. My fascination with design extends across various realms, encompassing UX design, industrial design, and typography. The realm of minimalistic design truly captivates me, as I'm drawn to its clean and straightforward nature. The art of utilizing white space, color palettes, and contrasts to capture attention greatly excites me.
My work ethic is defined by hard work and reliability. I approach my projects with an unwavering passion, consistently striving to craft well-designed solutions. My journey began with a background in theater set design during my college years. However, my professional path shifted toward digital design after spending several years creating settings for corporate events. This transition allowed me to channel my creative energy into digital design, where I continue to thrive and innovate.
Throughout my career, I've collaborated with renowned clients, including Apple, Acura, Honda, MTV Networks, Beats by Dre, and Relativity Media. These experiences have enriched my expertise in UX design and allowed me to contribute to impactful projects.
Beyond design, I am a dedicated martial arts student with a deep affinity for disciplines like Muay Thai, Brazilian Jiu-Jitsu, American Boxing, and a touch of Taekwondo. This lifelong pursuit of martial arts keeps me physically active and instills values of discipline and focus that resonate in my design work.
During my leisure time, you'll often find me engaged in two other passions: crafting custom motorcycles and developing products within industrial design. These hands-on endeavors provide me with an outlet for creativity and innovation outside of the digital sphere.
I am particularly drawn to collaborating with individuals with an unyielding passion for their craft. The dynamic energy that emerges from working alongside like-minded individuals invigorates me and elevates the quality of the projects I'm involved in.
Reporting to the Senior Vice President of Product and showing my capacity to handle complex responsibilities and contribute to Verb's strategic direction. I led a UX team of four designers and two researchers, overseeing their work and ensuring the simultaneous and coordinated weekly delivery of design solutions across four products.
I was also responsible for evaluating the performance of UX team members through performance
reviews and assessing their contributions, providing constructive feedback, and identifying areas for growth and improvement.
Effectively working as part of a multidisciplinary team of co-founders and development leads.
I conductedcompetitive research on current apps to define product strategy, translating verbal and written ideas into tangibleUX design solutions shaping user journeys, wireframes, and visual designs.
This holistic approach was essentialfor creating a seamless and enjoyable user experience aligned with the app's objectives and requirements.
I collaborated with the Director of User Experience and Creative Director on various projects. My ability to workclosely with cross-functional teams was instumental indelivering impactful design solutions. A few highlightsinclude:
Honda / Acura NSX: UX Design Mobile Web I worked on adapting the information architecture and visualcomponents from the desktop version to the mobile web. This involved understanding the unique requirementsand constraints of mobile devices, ensuring a seamless user experience, and maintaining brand consistencyacross
platforms.
Kraft Canada: UX Design Desktop and Mobile I created UX design for desktop and mobile web. This involvedcreating a cohesive and visually appealing design language
Working closely with CEO Ryan Kavanaugh I significantly shaped the user experience for Relativity Media's newmedia arm Rouge Pictures, Rouge.com.
In a testament to my design management skills and ability to executeassociated tasks efficiently, I guided the successful launch of Rouge.com to beta in 3 months, on time andwithin budget.
Beyond the launch of Rouge.com, as a thought leader in user experience, I led senior management discussions on effective design strategies aligning Rouge.com with Relativity Media's objectives.
Highlighting my team's ability to work with multiple brands and platforms. We successfully integrated the Social Projects networking platform onto various MTV Network properties, including MTV.com, The Daily Show, Jackass World, Comedy Central, and VH1 Classics.
This achievement enhanced user engagement and interactivity. This team also designed and developed entertainment social networking sites for Universal Music Group, catering to renowned artists such as 50 Cent, Pussycat Dolls, and Soulja Boy.
My management and mentorship of the team played a significant role in achieving these successes.
Downtown, Los Angeles, CA
P 650 787 1764
E. Adam@acwcreative.com
