About the project

Acura enlisted the expertise of MXM Agency to revitalize Acura.com, an automotive brand site with the esteemed rank of #1, according to JD Power & Associates. The primary objective was to initiate a comprehensive overhaul, crafting an entirely new website.

The focus is enhancing user experience, ensuring seamless functionality across various screens and devices, and achieving optimal performance at every touchpoint

My role

In close collaboration with the Director of User Experience and the Creative Director, I worked on adapting the information architecture and visual elements from the desktop version to the mobile web interface. The design phase entailed the creation of mobile-specific information layouts and visual designs to ensure a seamless transition across different devices.

I developed interactive demonstration prototypes to enhance user interactions and user-friendliness, which allowed us to fine-tune complex interactions and refine the overall experience. Regular client presentations were conducted throughout the design process, showcasing both the evolving designs and the interactive prototypes. This iterative approach ensured continuous client engagement and feedback, producing a polished and effective result.